Week 7 -- Color and Typography
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Everyone: Web ReDesign 2.0: Chapter 5, Design Visual Interface ;
Aesthetic Experience and the Importance of Visual Composition in Information Design ;
Web 2.0: Mistaking the Forest for the Trees? ;
Give Customers Short Paths To What They Want, a Gartner Report (eReserve)
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Web 2.0 is about all about the USER! Putting them in control so that they are satisfied and the purpose and popularity of a site is also satisfied.
In Mistaking the Forest for the Trees, Tim O’Reilly’s definition is quoted:
Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.
Greenzweig’s article on Aesthetic Experience emphasizes the connections between aesthetics & information content, and text & image. Both are relevant for a gratifying user experience.
Web redesign 2.0 accentuates that good visual interface incorporates coordination and testing of:
-flow and functionality
-graphic template
-style guide
With the user in mind, reading after reading stresses planning; coordination and testing for successful web design. Common sense is more important than showcasing the latest technology or displaying lavishly useless creativity. The number one rule – unless there is a purpose, leave it out! Simplicity is better. These issues need to be addressed when connecting design aesthetic and information, all the while keeping in mind the user and their level of expertise. One does not want to alienate beginning or advanced users because the user is the sole purpose of designing a webpage; in order to do this one must remember the target audience.
Best advice - plan to make sure you have time to test your designs (color, typography etc.) for usability :-)
Everyone: Web ReDesign 2.0: Chapter 5, Design Visual Interface ;
Aesthetic Experience and the Importance of Visual Composition in Information Design ;
Web 2.0: Mistaking the Forest for the Trees? ;
Give Customers Short Paths To What They Want, a Gartner Report (eReserve)
---
Web 2.0 is about all about the USER! Putting them in control so that they are satisfied and the purpose and popularity of a site is also satisfied.
In Mistaking the Forest for the Trees, Tim O’Reilly’s definition is quoted:
Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.
Greenzweig’s article on Aesthetic Experience emphasizes the connections between aesthetics & information content, and text & image. Both are relevant for a gratifying user experience.
Web redesign 2.0 accentuates that good visual interface incorporates coordination and testing of:
-flow and functionality
-graphic template
-style guide
With the user in mind, reading after reading stresses planning; coordination and testing for successful web design. Common sense is more important than showcasing the latest technology or displaying lavishly useless creativity. The number one rule – unless there is a purpose, leave it out! Simplicity is better. These issues need to be addressed when connecting design aesthetic and information, all the while keeping in mind the user and their level of expertise. One does not want to alienate beginning or advanced users because the user is the sole purpose of designing a webpage; in order to do this one must remember the target audience.
Best advice - plan to make sure you have time to test your designs (color, typography etc.) for usability :-)
posted by Stephanie Wilder at
11:36 AM
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